Netflix - The Questions of Life & Death

Move To Heaven follows ‘trauma cleaners’ cleaning up the sites of the recently deceased. The emotional series sees its main characters lighting the untold stories of the dead, so that their legacies can live on. 

To launch the series, we helped people across Korea have more meaningful conversations with their loved ones, in order to “Leave No Story Untold”. At the heart of the campaign was The Questions of Life & Death, a card game which makes talking about these things not only easier, but fun.

On top of the physical cards, we created a microsite version for all to play. The questions could also be seen all over Seoul in OOH, in an emotional series of interviews with the cast and members of the public, and across social media with influencers sharing their own untold stories.