Nike Pacific - Runners Helping Runners: Australian Edition

In our first campaign for Nike Pacific, tennis legend Dylan Alcott joined forces with AFLW player Darcy Vescio and record-holding runner Catriona Bisset to share running tips and advice with runners all over. And Running legend Catherine Freeman gets in on the action herself.

Nike’s Runners Helping Runners platform, which has been established across the globe was built to introduce runners to Nike’s global running community and encourage sharing of knowledge and support among runners. 

From a mobile command center inside the iconic Australian all-terrain OKA van, the team answers calls from runners, ranging from how to get motivated to run amid an anxiety-inducing stream of bad news, to getting past pre-race jitters. 

The main film is set a cover of “Born To Be Alive” by Melbourne’s Amyl and The Sniffers. It’s accompanied by a series of :30 films, with Dylan, Darcy and Catriona taking more runners’ calls.

In social and digital placements, viewers were invited into the Nike ecosystem where they will have access to in-depth digital content with detailed running advice to keep people running and inspire others to join the community.

Runners Helping Runners also hit the real world with strategically placed out-of-home on the ground in Melbourne, along with a race-day activation at this year's Nike Melbourne Marathon Festival.