HP OMEN Korea - Define Who You Are by Your Skills
- Date: 21/04/2023
‘Don’t judge us by how we look, judge us by how we play.’
- HP OMEN launches a new campaign with legendary esports team, T1.
HP OMEN PCs are purpose-built for the best gaming experience. They are used by professional esports leagues and gaming enthusiasts worldwide.
In the game world, you’re not defined by how you look. You’re defined by how you play. World renowned League of Legends Korea champions T1 (Faker, Gumayusi, Keria, Oner and Zeus) are a testament to this philosophy. Their skills have inspired the world. They’ve shown that it can transform even the most average looking guys into an incredible force to be reckoned with.
The campaign is entitled ‘SKILLS DEFINE WHO YOU ARE’. A five part series of films and key visuals that highlight skill over physical stereotypes. The campaign launches in conjunction with the League of Legends Champions Korea (LCK).
The film was directed by Nuri Jeong.
Comment from W+K / Creative Director, Steve Nakamura
Our aim was to create a contrast between appearance and skill. On the outside, most gamers look like your everyday normal people. But on the inside, their skills will blow you away.
Comment from Film Director, Nuri Jeong
I wanted to redefine these words in a new visual way. T1 players are so skilled, that they can make us look at these words in a different light. My vision was to capture their energy beyond that of their physical appearances.
