{"componentChunkName":"component---src-templates-workdetail-js","path":"/ja/work/eftertrada-collection","result":{"pageContext":{"node":{"id":"cG9zdDo0MTI4","title":"EFTERTRÄDA Collection","slug":"eftertrada-collection","data":[{"dataType":null,"embedType":null,"content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>ワードローブの収納ソリューションから、ワードローブとして着るためのオプションまで提供する、イケア初のファッション系商品のローンチに携わりました。ハイファッションブランドの数々からオマージュされたり、IKEAロゴ入りの手作りのニセ商品が人気になったり、東京の街ではIKEAにインスパイアーされたデザインが待ち望まれて来た中、2020年夏、私たちはホンモノをローンチしたのです。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/paragraph","embedType":null,"content":"\n<p>EFTERTRÄDA Capsule Collectionのローンチを記念し、私たちはファッションの世界のルックブックを制作し、それと併せてプロダクトのビジュアル撮影と、東京の若者たちの家での過ごし方を捉えるフィルムの制作もしました。東京在住の若者たちの生々しい本当の姿を、彼らの実際の家で撮影しました。そうすることで、それを見てくれる若者たちにIKEAをより身近な存在としてリアルに感じてもらえるお手伝いをしました。</p>\n","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[],"mediaPosition":"","embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core-embed/youtube","embedType":"youtube","content":null,"image":null,"gallery":null,"mediaPosition":null,"embedURL":"U-5P50nXBiI","videoURL":null,"videoURLS":null},{"dataType":"core/gallery","embedType":null,"content":"","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[{"thumbnail":"https://sys.wktokyo.com/wp-content/uploads/1-IKEA_Eftertrada_Lookbook_Front_1-500x360.jpg","medium":"https://sys.wktokyo.com/wp-content/uploads/1-IKEA_Eftertrada_Lookbook_Front_1-768x509.jpg","large":"https://sys.wktokyo.com/wp-content/uploads/1-IKEA_Eftertrada_Lookbook_Front_1-1280x849.jpg","full":"https://sys.wktokyo.com/wp-content/uploads/1-IKEA_Eftertrada_Lookbook_Front_1.jpg"}],"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/gallery","embedType":null,"content":"","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[{"thumbnail":"https://sys.wktokyo.com/wp-content/uploads/2-IKEA_Eftertrada_Lookbook_Spread_Final-500x360.jpg","medium":"https://sys.wktokyo.com/wp-content/uploads/2-IKEA_Eftertrada_Lookbook_Spread_Final-768x511.jpg","large":"https://sys.wktokyo.com/wp-content/uploads/2-IKEA_Eftertrada_Lookbook_Spread_Final-1280x852.jpg","full":"https://sys.wktokyo.com/wp-content/uploads/2-IKEA_Eftertrada_Lookbook_Spread_Final-scaled.jpg"}],"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null},{"dataType":"core/gallery","embedType":null,"content":"","image":{"thumbnail":null,"medium":null,"large":null,"full":null},"gallery":[{"thumbnail":"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-500x360.gif","medium":"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-768x511.gif","large":"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-1280x852.gif","full":"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook.gif"}],"mediaPosition":null,"embedURL":null,"videoURL":null,"videoURLS":null}],"acf":{"workExcerpt":"今までにない形のIKEAカタログを作りました。リアルな東京の若者が彼らの本当の家で過ごしているファッションのルックブックです。","workImage":{"id":"cG9zdDoyMjkx","sourceUrl":"https://sys.wktokyo.com/wp-content/uploads/forwebsite-1.jpg"},"launchDate":"01/08/2020"},"date":"11/2020","content":"\n<p>ワードローブの収納ソリューションから、ワードローブとして着るためのオプションまで提供する、イケア初のファッション系商品のローンチに携わりました。ハイファッションブランドの数々からオマージュされたり、IKEAロゴ入りの手作りのニセ商品が人気になったり、東京の街ではIKEAにインスパイアーされたデザインが待ち望まれて来た中、2020年夏、私たちはホンモノをローンチしたのです。</p>\n\n\n\n<p>EFTERTRÄDA Capsule Collectionのローンチを記念し、私たちはファッションの世界のルックブックを制作し、それと併せてプロダクトのビジュアル撮影と、東京の若者たちの家での過ごし方を捉えるフィルムの制作もしました。東京在住の若者たちの生々しい本当の姿を、彼らの実際の家で撮影しました。そうすることで、それを見てくれる若者たちにIKEAをより身近な存在としてリアルに感じてもらえるお手伝いをしました。</p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EFTERTRÄDA COLLECTION: Bunta Shimizu\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/U-5P50nXBiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<figure class=\"wp-container-334 wp-block-gallery-333 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><span class=\"wp-image-1704 inline-gatsby-image-wrapper gatsby-image-wrapper\" 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style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:0;transition-delay:500ms\"/><picture><source srcSet=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/b4845/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 320w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bbe0c/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 640w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1280w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/69b48/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1920w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bb9a8/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 2560w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/3dced/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 3005w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"/><img sizes=\"(max-width: 1280px) 100vw, 1280px\" srcSet=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/b4845/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 320w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bbe0c/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 640w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1280w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/69b48/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1920w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bb9a8/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 2560w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/3dced/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 3005w\" src=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg\" alt=\"\" loading=\"eager\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;object-position:center;opacity:1;transition:opacity 500ms\"/></picture><noscript><picture><source srcset=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/b4845/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 320w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bbe0c/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 640w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1280w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/69b48/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1920w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bb9a8/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 2560w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/3dced/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 3005w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" /><img loading=\"eager\" sizes=\"(max-width: 1280px) 100vw, 1280px\" srcset=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/b4845/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 320w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bbe0c/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 640w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1280w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/69b48/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 1920w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/bb9a8/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 2560w,\n/static/e4c54d2c190a9ce8116fd5198cfa9be3/3dced/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg 3005w\" src=\"/static/e4c54d2c190a9ce8116fd5198cfa9be3/38ece/2-IKEA_Eftertrada_Lookbook_Spread_Final.jpg\" alt=\"\" style=\"position:absolute;top:0;left:0;opacity:1;width:100%;height:100%;object-fit:cover;object-position:center\"/></picture></noscript></span></figure></li></ul></figure>\n\n\n\n<figure class=\"wp-container-338 wp-block-gallery-337 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1280\" height=\"852\" src=\"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-1280x852.gif\" alt=\"\" data-id=\"1710\" data-full-url=\"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook.gif\" data-link=\"/work/eftertrada/attachment/3-ikea_eftertrada_lookbook/\" class=\"wp-image-1710\" srcset=\"https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-1280x852.gif 1280w, https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-768x511.gif 768w, https://sys.wktokyo.com/wp-content/uploads/3-IKEA_Eftertrada_Lookbook-1536x1022.gif 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" /></figure></li></ul></figure>\n","languageCode":"ja","translations":[{"locale":"en_US","id":"1625","post_title":"EFTERTRÄDA Collection","href":"/work/eftertrada/"},{"locale":"ko_KR","id":"5693","post_title":"EFTERTRÄDA Collection","href":"/work/eftertrada/?lang=ko"}],"workInfo":{"client":"IKEA"},"related_office":{"relatedOffice":"all"}},"urlBase":"ja"}},"staticQueryHashes":["3791707134","99027688"]}