- Samsung – Galaxy S24 Ultra

The campaign for Galaxy S24 Ultra aims to introduce Galaxy AI's features as the secret weapon for the socially savvy Gen Z, who, while versed in technology, may not fully grasp the power at their fingertips.

Gen-Z in Japan isn't just balancing work and play; they're redefining how they approach both. Their lives have become more streamlined and simplified, emphasizing efficiency and purpose. It’s in this context that Galaxy AI has a significant role to play in their daily routines—not merely as a tool but as an enhancer of this streamlined lifestyle. 

Galaxy AI’s features like Live Translate, Transcript Assist, and Photo Assist aren’t just nice-to-haves—they're the keys to unlocking a fuller, more efficient lifestyle. The campaign platform, “こんなに簡単 (Just like that)” positions the Galaxy S24 as a device that not only keeps pace with Gen-Z’s dynamic life but also transforms it with Galaxy AI, all while maintaining the premium feel and sophistication they crave.  

We launched a campaign featuring Ryo Narita, a well-known actor among Gen-Z in Japan, with four engaging films. His acting skills bring to life a variety of relatable situations, each demonstrating how Galaxy AI simplifies and effortlessly streamlines every single daily moment, shifting them in entirely new directions. As a whole, the series also highlights the device's trendy and premium appeal, positioning it as an essential tool for Gen-Z to supercharge their lifestyle.