HP OMEN Korea - OMEN Rulebook

HP OMEN PCs are purpose-built for the best gaming experience. 

The new HP OMEN campaign continues its focus on the social and income inequalities of South Korea. 74% of South Koreans in their 20s reported experiencing unfairness of injustice, feeling that “South Korean society betrays hard work.” Unlike the physical world, PC gaming represents a level playing field where everybody starts from the same place, regardless of their status, education and appearance. OMEN believes that in the gaming world, skill is the only thing that matters.

That’s why HP OMEN partnered with one of the world's top esports teams, T1 (including the legendary Faker). HP OMEN's philosophy is represented by T1 in a series of films launched in conjunction with the prestigious esports tournament, League of Legends Champions Korea (LCK). T1 outperformed all expectations, not only winning the LCK 2022 spring title, but also becoming the first team in history to have an undefeated season. Proving that OMEN is the place where achievement is earned, not given. The film was directed by Nuri Jeong.