Spotify - Music by Emoji

We helped introduce Spotify in a country which has been slower to accept streaming platforms than other parts of the world.

In partnership with Twitter, we asked users to express themselves using just three emojis. We delighted users by replying to each with a personalized song suggestion that matched their tweeted emojis.

Powered by Twitter, this campaign quickly spread the excitement of discovering new music in a surprising and personal way. Spotify replied to more than 50,000 users with songs, gaining over 78MM impressions.