Naomi Win Reactive for the AUS open

The butterfly represents not only the transformation that Naomi has gone through but also the effect that she is having on young female athletes all around the world.
With this metaphor, we celebrated Naomi Osaka’s 4th Grand Slam on Nike’s channels and DOOH in NY and LA.

“One of the greatest things a person can do is inspire others.”
From a quiet winner to a vocal champion, the effects of @naomiosaka’s transformation can be felt far beyond the tennis court.
Congrats on major title number 4 to the one raising more than her game.
- @nike